YOUR NEW YORK DIGITAL MARKETING AGENCY.
CREATE. CONVERT. OPTIMISE.
SOCIAL MEDIA. WEB DEVELOPMENT. STRATEGY.
PHOTOGRAPHY. GRAPHIC DESIGN. VIDEOGRAPHY.
IDEATION. ACTIVATION. EXECUTION.
TAILOR GROUP IS A FULL SERVICE CREATIVE DIGITAL MARKETING AGENCY IN NEW YORK CITY, SYDNEY AND MELBOURNE SPECIALISING IN FASHION AND LIFESTYLE BRANDS
Utilising our exclusive lists, we’ve developed a management system that opens up Influencer Marketing to small and large businesses alike.
Our in-house creative team ensures stunning visual content is on brand, high quality, and made to convert audiences into customers.
Our genuine follower growth strategy is so effective, we guarantee 10,000 new followers in 12 months, or we work for free*.
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WHY DIGITAL MARKETING?
Entering 2019, societies are embracing technology more than ever. As people become more nomadic, removing themselves from home towns and seeking fortune across the globe, the digital age gives us a chance to remain connected to those who we love through mediums like social media, video calls, and soon to be Virtual Reality… So what does this have to do with Digital Marketing?
Everything. Personal recommendation from a friend or family member remains the number one driver for choosing brands, products and services, and digital platforms like social media show that our favourite medium for sharing them is online. Unlike traditional marketing, when we utilise digital marketing, we are presented not only an opportunity that is effective, but also measurable.
While traditional marketing gave out media kits that described only opportunity, brands would trust their New York marketing agency to throw thousands of dollars of their marketing budget to print ads, radio, tv and other channels when realistically they could not measure the kind of traffic this would generate. If your brand uses multiple mediums at once, how can we discover which one was the effective one? Now, a digital marketing agency can follow the full buyers journey for their client’s campaign. Like traditional marketing, we can forecaste views and demographics, but also view the full engagement of the project from start to finish as real people interact with them. As a result, we can measure effective steps, the actions made as a result of them, and the final conversion.
For small business in New York, working with a marketing agency means getting an edge in a highly competitive location. Bringing in professional involvement promises the advanced knowledge and experience you expect from a global brand like Tailor Group. With our team in your corner, you’ll experience a streamlined, cost-effective approach without the troubles and requirements of an in-house marketer. You can read more about the benefits of a small business digital marketing agency in New York here.
RESULTS BASED DIGITAL MARKETING AGENCY NEW YORK
It’s not about likes – It’s about your genuine results.
For all our clients, we focus on two key elements of business marketing – Social proofing through brand awareness, and revenue building.
To justify your activities, you need to see a return on your marketing investment. Our strategies focus on creating opportunities for your viewers to become your customers, as they are given an effortless chance to purchase your product or service with as minimal complications as time. Our marketing campaigns focus on highly targeted audiences who are more highly likely to make a purchase. Through advanced techniques, we provide a campaign filled with campaign that resonates with their needs and builds a relationship with your brand.
While these direct conversion tactics run, we continue to focus on optimising the essential step to a successful sale – awareness and consideration. Our Instagram Follower growth services, in combination with social media packages allows clients to acknowledge the needs of the audience to find social validation. When customers see a strong follower number and high social media engagement, they are given a signal that this brand is legitimately, trustworthy and adored, inviting them to further consider them in their journey. Brand awareness is an essential step, for new and established brands alike.
WHY TAILOR GROUP?
Tailor Group has developed an industry reputation for as the go-to Digital Marketing agency for fashion and lifestyle brands. Growing from this, we also define ourselves as stand outs in a range of other industries due to the knowledge gained from lifestyle audiences. You can read about what a lifestyle audience is here.
For nearly five years, we have continued to develop strategies, tools and software pipelines that better encompass the needs of a range of clients. Our New York Digital Marketing clients enjoy highly engaged connection with us, including a personal account manager, a willingness to educate, and the in-house capability for extensive creative activation, such as event management and photography, graphic design and other ad hoc creative requirements.
Tailor Group was founded by two people who know best the power of digital marketing in New York. Lisa Teh, a fashion influencer joined Thom Whilton, a fashion and design influencer, in the creation of Couturing.com, the go-to for fashion news and discoveries. Seeing first hand the opportunities of web based marketing, they founded C-Creative, later becoming Tailor Group. Read more about the company, ethos and team here.